Sramana Mitra: They are more powerful, which makes it a PR nightmare. So, you don’t have a solution to this. You observe a problem; I observe a problem. There is no solution. We’ll just have to deal with this muck. It is an open problem, don’t you think? Doyon Kim: It is, yes. It is
Sramana Mitra: That was my impression also, that cross-promoting using each other’s ad inventory that is not being sold, because nobody wants to advertise. There is a huge amount of unmonetized ad inventory. Doyon Kim: And also, it’s a very targeted audience. SM: It’s a very targeted audience, yes. So, barter is one of the
Sramana Mitra: It’s an execution game. Doyon Kim: Right. And we don’t expect people to play our games for three years or four years. Yes, they can copy it, but we have a head start. SM: So, your strategy is to continuously come up with cross-platform games, keep using the user base, and market new
Sramana Mitra: What are the top five things you need to do when you design a game to be a cross-platform social and mobile game? Doyon Kim: One thing is you have to understand the technology. One way to do it is have one game for this platform and completely rewrite everything, maybe use the
Sramana Mitra: This was more about page views. You did the searching yourselves, so they can’t get into searching. Doyon Kim: Right. Content providers had to get some sort of code from us, but that code could track every activity of people on the website. Sites like TechCrunch implement a code, so we track their