Sramana Mitra: If you can finance this with bank credit lines and you don’t need a lot of equity financing, why would you dilute yourself? You now have a company that is at $10 million ARR and this company is reasonably conservatively financed. You’ve put in about $10 million in investment to get to $10
Sramana Mitra: In 2016, you got a chunk of financing and you had over $1 million in ARR already. What happens next? What is the major inflection point in this business? Tyler Eyamie: A big thing for us was hiring a Chief Revenue Officer and VP Marketing to help take that company to the next
Sramana Mitra: It was basically content marketing and search engine optimization that you used to get that traffic. Tyler Eyamie: That is correct. That was a great way to summarize my answer. Sramana Mitra: What kind of numbers did you do in your first year? In terms of business models, pricing models, average sales price,
Sramana Mitra: How long did it take you to launch this product? Tyler Eyamie: I have a champagne bottle cork in my office that says 11/11/11. It was November 11, 2011, when our first viable product went into the market. That was a humbling experience. We put it out very quickly thinking about the fundamentals
Sramana Mitra: Can you double click down on the ecosystem and the competitors, because at this point, there were other billing software products in the market. I know this market well. What products did you look at and what did you consider as competition? What was the competitive position with which your thesis was to
Tyler Eyamie: I had an entrepreneurial hunger to go out and try to build a business on my own. One of the things that I had as an advantage over most entrepreneurs was that I could potentially go for several years with no salary. The other thing that I had was access to tremendous talented
Wonderful story of a SaaS company that has invested $10M to get to $10M ARR over 9 years. Lots of options ahead to exit profitably or to keep going. Sramana Mitra: Let’s go to the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you