categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Freemium
Bootstrapping to $13 Million with Freemium and Free Trials: SurveyGizmo CEO Christian Vanek (Part 6)
Sramana Mitra: I have a few questions on this. First, talk to me about your freemium strategy. What did you offer for free and what did you offer for premium? Christian Vanek: What we offer for free now is probably too much. That comes back down to the cultural problems in my organization. I tend
Bootstrapping to $13 Million with Freemium and Free Trials: SurveyGizmo CEO Christian Vanek (Part 5)
Sramana Mitra: You said you that you rank in the first three search results for survey software. As you said, there is lots of competitors. Why do people buy your software over your competitors? What is the key positioning point that you win on? Christian Vanek: We serve two markets. The first market is definitely
Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 4)
Sramana Mitra: In your user base, how does that behavior split in those three categories? People who are legitimate free riders, people who are willing to look at advertisements, and people who are actually buying stuff. Steve Wadsworth: It depends on many things. It depends on the publisher and how they implement the advertising proposition.
Freemium, Conversion Rates and More: AVG CEO J.R. Smith (Part 7)
Sramana: Where do you see AVG going from here? J.R. Smith: Moving forward, we have to figure out how to increase monetization of our users without charging them a dime. Our mantra is to ensure everyone is protected, paid user or free users. The more we move toward indirect monetization, the more we will be
Freemium, Conversion Rates and More: AVG CEO J.R. Smith (Part 6)
Sramana: What does the competitive landscape look like for you? J.R. Smith: Competition is pretty vast for us. By giving away our products and figuring out how to cross-sell and upsell, we have grown our customer base to 106 million active users. When you get 100 million users, that changes the business model. We are
Freemium, Conversion Rates and More: AVG CEO J.R. Smith (Part 5)
Sramana: How was traffic being driven to the AVG website? J.R. Smith: It was mostly coming from the web as organic traffic. There were so many affiliates and partners giving away the software on their websites that Google had listed AVG as one of the top search results for the term “free antivirus.” It was
Freemium, Conversion Rates and More: AVG CEO J.R. Smith (Part 4)
Sramana: What did you do after you Dot Mobile? J.R. Smith: As I was leaving Dot, I had heard that a firm I knew had purchased a small antivirus company called AVG out of the Czech Republic. It was a company that was doing tens of millions of dollars in revenue and had a nice
Freemium, Conversion Rates and More: AVG CEO J.R. Smith (Part 3)
Sramana: What did you do after you left Telecom Solutions Group? J.R. Smith: I left to found a MVNO, which is a mobile virtual network operator. Virgin Mobile is perhaps the most famous MVNO. MVNOs lease capacity with network operators, and they are in charge of sales, marketing and distribution. They have their own brand
