SM: Did you bootstrap ServiceNow? FL: In the beginning it was completely bootstrapped. I had a couple guys volunteering who worked on nights and weekends, and that helped me out. However, it was really just me and a dozen customers at that point.
SM: What were you doing at Peregrine? FL: I was the chief technology officer from 1990 until the end of 2003. We built software for the help desk and service desk market. The company grew from $4.5 million a year to $500 million a year. We acquired a lot of companies before Peregrine Corporation had
Fred Luddy founded ServiceNow.com in early 2004 and has served as chief executive and technology officer since the company’s inception. He was CTO at Peregrine Systems from 1990 to 2003. Prior to Peregrine, he founded Enterprise Software Associates (ESA), and worked at Boole and Babbage, and the Amdahl Corporation. Fred tried to attend Indiana University