Sramana Mitra: What I’m trying to understand is what is the philosophy. What drives this cleansing? What are the things that you’re looking for? What kinds of issues are you trying to cleanse out in that process? Rich Kahn: What you’re asking for is the secret sauce. I’ll be honest with you. If I said
Click fraud in online advertising is a huge issue. This interview explore the subject in some depth. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to eZanga. Rich Kahn: I’m CEO and co-founder of eZanga.com. We’ve been an online marketing firm for the past 12 years. I’ve actually been in