SM: Where do you see Federated Media? RF: I really like what they are doing. We don’t look at them as a competitor, but we look at them as broadly in a similar space to what we do, and they are very, very smart. For Google and Yahoo, it’s not that they don’t play in
SM: Do you think the Doubleclick acquisition brings relationships to the table which would take Google a long time to build? RF: I don’t know about that. I don’t mean this in a negative way about the acquisition. I am skeptical that there is any relationship which DoubleClick has, which Google does not already have.
SM: How do you view the DoubleClick acquisition by Google? RF: It looks like a very smart acquisition, because it looks like it helps Google get where they were going anyways, just faster, which is being in the ad serving space and really trying to compete in the display ad portion of the market. I
In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning
I have written about Adify recently in Adify Challenges AdSense. In this series, I have a long conversation with Russ Fradin, an online advertising industry veteran, and currently the CEO of Adify, an innovator in the Online Ad Network space. Presumably, they will help a lot of media companies and upstarts build vertical ad networks,
Wize is a relatively new entrant to the product research field, and unlike its competitor Become, does not offer an integrated search experience whereby you can do your product research as well as comparison shopping for price within the same environement. I gave this feedback to Tom, and he agrees, that the fragmented user experience
[Part 1] [Part 2] I asked Tom for a TAM analysis, as I ask all entrepreneurs. The analysis is not as crisp as what Shiva presented, and I suggest you tighten it up, Tom. I think, the segmentation also needs finetuning. Nonetheless, here it is. SM: How big is the market for what you have
by Jörg Überla, Guest Author Walking past a German newsstand these days may bring up memories of the early days of the New Economy. “The new German wave of founders” – such was a headline in leading economic weekly WirtschaftsWoche around Easter; at the same time, the Financial Times German edition (FTD) had launched its