If you have been bootstrapping and think you are ready for investors, you need to learn how investors think. First, please study our free Bootstrapping course and Investor Introductions page. Then start looking for entrepreneur – investor fit. Today I introduce you to Warren Weiss. Warren Weiss, General Partner at Foundation Capital, has a long track record in the Silicon
Sramana Mitra: In some cases, the newsroom analogy is probably not the right analogy. Think about a toothbrush brand. That’s now news-oriented. If you think about how to do content marketing for those kinds of brands, it’s a very difficult problem. Ashu Garg: In the newsroom analogy, I’m using the word very loosely. It’s the
Sramana Mitra: Media buying has been the most obvious areas which needed to be automated because of the trends that you described. Machine learning applies very well into that space. Can you talk about other areas in marketing technology, where, powered by machine learning, there is venture-scale opportunity? Ashu Garg: I’m going to talk about
Sramana Mitra: You spoke with me a year back about marketing technologies. It was a core area of interest at least a year ago. Help us understand what drives that interest. Ashu Garg: That is absolutely a core area of interest for us. I would say it is one of the trends in the broad
Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Ashu Garg, Foundation Capital was recorded in March 2016. Ashu Garg, General Partner at Foundation Capital, outlines the top trends driving startups and venture capital from his firm’s perspective. Sramana Mitra: What is your
Sramana Mitra: You’ve been on all sides of the table for a long time. When an entrepreneur is trying to figure out whom to work with and let’s say they have the luxury. A lot of entrepreneurs do not have the luxury of choice. But once they’ve been able to figure a few things out, they actually
Sramana Mitra: At the same time, the cash is tight. How do you put one foot before the other? I saw that in your portfolio, there are some SaaS companies that are related to enterprise HR. What’s the thinking behind that? Warren Weiss: One is a company called SilkRoad Technology. It’s a mini-Workday for small
Sramana Mitra: I hear a theme in what you’ve described – creative ways of playing the gaps or issues in the financial services market. I want to ask you for your thoughts on the small business financing market. I know OnDeck, to some extent, plays in that market for a particular category of companies. Lending Club