I still have my ten foot pole out and it is NOT pointed towards the movie rental industry. Starting with Blockbuster (BBI), I had zero confidence in their ability to execute on a compelling online Web 3.0 strategy. Blockbuster’s past efforts to battle competitor Netflix had cost the company dearly. Trying to dilute Netflix’s momentum,
Overview Watching movies, reading reviews and downloading movies on the Internet are fast becoming a craze in the US and other developed countries. The recent years have seen a consistent surge in downloading movies and buying of DVDs over the Internet. According to NPD there has been a 39% increase in subscription rentals of TV