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Flipkey
Helping You Book Vacation Rentals: FlipKey CEO T. J. Mahoney (Part 7)
SM: There are certain types of metrics which are in your hands which you could provide. How many hits does any given property get? What kind of click through rates do they get? TM: We absolutely care about those statistics. That is entirely how we measure our value for some of our clients. They are
Helping You Book Vacation Rentals: FlipKey CEO T. J. Mahoney (Part 6)
SM: What percentage of property managers do you think understand your value proposition? TM: Any property on our site with guest reviews understands. If you went to FlipKey.com right now and tried to leave a review of a random home, you could not do it. The only way you can leave a review of the
Helping You Book Vacation Rentals: FlipKey CEO T. J. Mahoney (Part 5)
SM: What were your statistics after you had completed your deal with TripAdvisor and gained access to 32 million users? TM: As of today there are 110,000 properties on the FlipKey TripAdvisor vacation rental network, and over 150,000 guest reviews. We have by far the largest collection of authentic reviews in the industry.
Helping You Book Vacation Rentals: FlipKey CEO T. J. Mahoney (Part 4)
SM: How did you initially populate your reviews? Did you crawl the Web for those as well? TM: No, the reviews came from guests. We had created the accounts for the property managers, but in order for them to use our service effectively they had to upload guest records, which allowed us to invite guests
Helping You Book Vacation Rentals: FlipKey CEO T. J. Mahoney (Part 3)
SM: What was your strategy for entering a market that was already dominated by HomeAway? TM: Before leaving Compete, I had actually asked them if they would help sponsor some research for the industry. They helped conduct some surveys for us, and we released some market research for the vacation rental industry.
Helping You Book Vacation Rentals: FlipKey CEO T. J. Mahoney (Part 2)
SM: What roles did you hold at Compete? TM: Initially I was their founding consultant. Compete has a dedicated consulting practice, which is how they make the majority of their money. I was one of the first consultants who helped to develop some of their vertical categories. In 2005, I helped launch Compete.com as a
Helping You Book Vacation Rentals: FlipKey CEO T. J. Mahoney (Part 1)
T.J. Mahoney is the founder and CEO of FlipKey, a leading vacation rental service with verified vacation guest reviews. Prior to founding Flipkey he worked at Compete.com, Zefer, and Accenture. He is a graduate of Macalester College. SM: Can you take us back to the beginning of your story? Where do you come from? TM:
