Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 5)

Sramana Mitra: What was your go-to-market strategy? And what is your go-to-market strategy today? It sounded like you got access to customers through First Data. Or did I get that wrong?

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 4)

Sramana Mitra: Could you double click down on the technical integrations that were required to make all this happen? You’ve talked about First Data on one hand, you obviously need to have an integration with the customers’ credit card system and bank account. So what is the integration landscape of this solution?

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 3)

Sramana Mitra: At that point in the year of 2010, what was going on in the market? Why did you choose to do this business? There are several other companies that are doing this business. What was the landscape then? Why Credibly in 2010?

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 2)

Sramana Mitra: So what happens after this beer thing closes? Ryan Rosett: Then I went into real estate development. I was probably 25 or 26 at this time.

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 1)

Ryan has bootstrapped a FinTech small business lending business from Michigan, raised Private Equity funding to scale, and then bought the PE stake back through a Management Buy-out. Excellent case study! Sramana Mitra: All right, Ryan, let’s start at the very beginning of your journey. Where are you from? Where were you born, raised? What kind of

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A Serial Entrepreneur’s Journey into FinTech: Felix Rodriguez, Founder and CEO of finally (Part 3)

Sramana Mitra: And in those four months, what kind of metrics did you have to show to be able to raise the series? Felix Rodriguez: I’ll never forget how the numbers went. In the first month, our revenue was $4K. Then it was $16K, $40K, and then $80K. It was really a driver of if I

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A Serial Entrepreneur’s Journey into FinTech: Felix Rodriguez, Founder and CEO of finally (Part 2)

Sramana Mitra: Okay. What were the other startups that you were working on at this point? Felix Rodriguez: Immediately after that, we were thinking that for this company that has over 50 people, what could I and a couple of other engineers build that’s more automated. We were really passionate about automation. I think people call

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A Serial Entrepreneur’s Journey into FinTech: Felix Rodriguez, Founder and CEO of finally (Part 1)

Felix has done nine ventures and sold several of them. He is currently building a venture-funded,AI-enabled FinTech venture. Really intelligent, scrappy maneuvering in various alleys of online entrepreneurship.