Sramana Mitra: Let’s come to where you are now. Help me understand your business better. What’s happening on the platform? Who’s doing what? How are you getting paid? What do you need in terms of infrastructure to make your model work? Sergio Furio: Today, BankFacil is a secure lending platform. We are a digital lender.
Sergio Furio: We actually ended up doing exactly what we were seeing at that point, but there were too many question marks. We raised money from a couple of seed funds – one from Brazil and another from the Czech Republic. That was 25% of the round. Another 50% was from a set of 8
Sramana Mitra: While you were experimenting with lead generation and doing it on a shoestring experimentation mode, what kind of revenue level did you reach with that? Was that something that you used to bootstrap the new idea? Sergio Furio: The reason why we were doing lead generation at that point was that it was
Sramana Mitra: You were finding people online who were looking for loans and connecting them to financial institutions. Sergio Furio: At that point, it was even broader. We were looking for people looking for financial services in general. We were offering insurance, credit cards, and credit. We were capturing some basic information and doing some
Sramana Mitra: Who was this angel investor? Ryan Caldwell: I don’t have the permission to mention him by name. He’s a rather private person. I had worked with him in the past. He invested in a previous startup of mine. We had a good working relationship. He was familiar with me and my management style.
Sramana Mitra: The first hundred that you closed, were you able to close them on the phone? Ryan Caldwell: Yes. We had to visit some people but, we were able to close most of them over the phone. Sramana Mitra: Teleweb sales, yes. Of the people that you closed in that first wave of going
Sramana Mitra: What was the financial engineering behind the acquisition? Ryan Caldwell: We acquired their company for mostly stock in MX. Sramana Mitra: You said you and a few others invested in the company and got things going. At subsequent financings, what were some of the milestones that you managed to knock off? Ryan Caldwell:
Sramana Mitra: What about customer validation? How did you get this off the ground in terms of the early customers and customer input early on? Ryan Caldwell: We had to take really good care of the end user, which is our largest concern. If we don’t take good care of the customer, we can’t take