Sramana Mitra: Talk to me about the go-to-market strategy and market adoption. What is a scenario or a segment where your solution or architecture is preferable to Okta, Ping Identity, and others? Nelson Cicchitto: It’s highly preferable actually. In the next 60 days, we are ready to announce something that would disrupt the market –
Nelson Cicchitto: As we looked at the industry and asked ourselves what we needed to do to disrupt this space, we thought about delivering our identity management solution as a container which gives you complete platform independence, the ability to run on-premise securely, and the ability to run on any cloud.
Sramana Mitra: Let’s start by having you introduce yourself as well as the company Avatier. Nelson Cicchitto: I’m the CEO of Avatier Corporation. We’re seamlessly redefining the identity in the access management space.
Sramana Mitra: What is your largest retailer that uses this functionality? Brad Paterson: There is a number and not all of them are public, so I can’t share their size. We have Purple for example. Sramana Mitra: Is that the mattress company?
Sramana Mitra: What do you charge the retailers for this facility? Brad Paterson: It depends. Cash flow is king, especially today. The pricing starts from 3% for three installments. If the retailer wants to offer 6 or 12 installments, then that pricing increases. Sramana Mitra: You are basically factoring the retailers’ installment payments?
Brad discusses FinTech in the context of high ticket e-commerce. Sramana Mitra: Let’s introduce our audience to you as well as Splitit. Brad Paterson: We are a global installment payment company. We are the only installment payment company that allows consumers with a credit card to split a payment into installments and pay over time.
Sramana Mitra: Your business model is a SaaS business model, right? Sashi Narahari: Yes, but we charge based on transactions. Sramana Mitra: So it’s not a subscription fee model; it’s a transaction fee model.
Sramana Mitra: Go down one level further. What kind of heuristics are we talking about here? Sashi Narahari: Let’s take a simple example. You are a company and you bill High Radius. We would transfer $3,400 to the bank. Let’s say you use Bank of America. Then there’s an email about the payment.