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financial dna
Best of Bootstrapping: Founder Bootstrapped to Over $10M from Australia
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is another wonderful story of a founder who diligently scaled his startup. DNA Behavior Founder Hugh Massie had bootstrapped to over $10 Million in revenue when we spoke in 2017. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from?
Best of Bootstrapping: Financial DNA CEO Bootstraps to $10M+ from Australia
This is another wonderful story of an Australian founder who has diligently scaled his startup to over $10 Million in revenue. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Hugh Massie: I was born in Sydney, Australia. I
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 6)
Sramana Mitra: How did you stimulate that? Were these inbound leads or did you actually go after enterprise clients? Hugh Massie: Both. There were inbound leads. People became aware that we existed. Because what we have done has been leading edge, it’s only now that these bigger firms are starting to having a goals-based financial planning
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 5)
Sramana Mitra: What did you price it at? Hugh Massie: There are three pricing levels. The bottom one is $1,500 a year. The top one is $3,995 a year depending on what components of the system they buy. Sramana Mitra: What was the mix of customers? Were you still selling largely to the small individual advisors
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 4)
Sramana Mitra: How long did it take you to reach a million dollars in revenue? Hugh Massie: We were about two years into it before we got to that level. Sramana Mitra: That was still based on the product sales model, right? Hugh Massie: Yes. Sramana Mitra: What was the next major strategic thing that
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 3)
Sramana Mitra: Whom are you selling to? Are you selling to financial advisors? Hugh Massie: We sell a subscription package to financial advisors. We have a SaaS revenue-based model. Sramana Mitra: Got it. What is the source of the data based on which you’re developing these models? Hugh Massie: We have built psychometric systems using
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 2)
Sramana Mitra: When you decided that this was the mission around which you were going to create an offering, what did you decide to do? What was the product or service? What format did it take? Hugh Massie: I realized that it needed to be a product that was scalable. It could be done by
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Wonderful story of yet another Australian founder who has diligently scaled to $10M+ in revenue. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Hugh Massie: I was born
