Sramana Mitra: How much money did you raise in 2013? Jason Kassin: Our Series A was $20 million. Sramana Mitra: How many companies did you acquire? Jason Kassin: We acquired two companies. The first one was a company called Jaguar. In between, we acquired a third company, but that was of a slightly different complexion.
Sramana Mitra: A couple of questions. When did you hit the million dollar mark from the point you started? What metrics did you raise funding with? Jason Kassin: I’m not exactly sure, but it was probably around 2007 that we hit that threshold. At that time, we didn’t think it was some magical threshold. The
Sramana Mitra: After the client from which you identified the business opportunity of turning this into a product, who was your next client? Once you turn it into a product, how long did it take you to start acquiring actual clients? Jason Kassin: I think the number two client was a company in Amsterdam, which
Jason Kassin: Through a series of events, we ended up getting a large investment from a private equity group in 2013. That transformed FilmTrack from a small startup to a much larger organization that was funded by a private equity group and was able to grow substantially in the last three years. That investment, we
Jason Kassin: The ability to record all your distribution agreements in film and television was the genesis of FilmTrack. That has changed dramatically since even the mid 90’s. There was not any such thing as streaming back then. The notion of the business was distributing content to various mediums and territories, various languages and channels,
You’ve heard me say over and over again that niches make for great business opportunities. In this story, you will read how an entrepreneur with deep domain knowledge in the film industry created a robust niche business. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you