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Building a Fat Startup: Apptio CEO Sunny Gupta (Part 6)

Posted on Tuesday, Jun 10th

Sramana Mitra: You didn’t go after the Goldman kind of customers from where you picked up the idea. You actually went after the smaller customers to get a feel of the product. Sunny Gupta: I wanted to get the product and security model validated. I was talking to the Goldmans of the world all along,

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Building a Fat Startup: Apptio CEO Sunny Gupta (Part 5)

Posted on Monday, Jun 9th

Sramana Mitra: Your point is well-taken but you have to be able to afford it. You’re starting with a $7 million Series A. Not all entrepreneurs have the luxury of starting with a $7 million Series A. Sunny Gupta: I understand. I have myself been there when I started, which was literally two years prior

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Building a Fat Startup: Apptio CEO Sunny Gupta (Part 4)

Posted on Sunday, Jun 8th

Sunny Gupta: Then came the fund raising. Greylock and Madrona were my prime investors. I started talking to them as I was validating the idea in the summer of 2007. I think their perspective was, “We have a lot of faith in you. Great teams can take a bad idea and make it into a

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Building a Fat Startup: Apptio CEO Sunny Gupta (Part 3)

Posted on Saturday, Jun 7th

Sramana Mitra: You got this input from the CIO of Goldman Sachs. Did you go talk to other CIOs in the financial sector or other CIOs in general? Sunny Gupta: Yes. I came home back to Seattle. On a long flight back, I thought, “This is the most ridiculous idea I’ve heard because it’s too

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Building a Fat Startup: Apptio CEO Sunny Gupta (Part 1)

Posted on Thursday, Jun 5th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. One more look at what it takes to build a fat startup. Sunny Gupta discusses Apptio. The company raised a $7 million series A to get started, and then went to raise over $130 million thus far. Sramana Mitra: Sunny, let’s start at the very beginning.

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