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HOT TOPICS
- The Accelerator Conundrum
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- Platform as a Service
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- The Future: End of Capitalism
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fashion e-commerce
Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 6)
Sramana Mitra: What were good sources of emails for you? Kiyan Foroughi: Our on-site campaigns are usually the most successful ones. But we had fine-tuned a way with Facebook ads to really get some good subscribers that would activate into good customers. The other thing was partnerships. Sramana Mitra: You were doing Facebook advertising. Is
Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 5)
Sramana Mitra: How did you meet these two funds? Kiyan Foruoghi: I knew one of the founders of the first fund. I didn’t know that he had founded this fund because he was the CEO of France’s biggest e-commerce company called PriceMinister. I just reached out to him as an angel investor. He loved the
Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 4)
Sramana Mitra: What levels were you able to get to before you raised the convertible notes? There were actually transactions happening on your site? Kiyan Foroughi: There were transactions happening but we’re talking about single digits daily before the convertible notes. It was still very early. We started seeing more traction, and I can talk
Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 3)
Sramana Mitra: Let’s go back to 2010 when you were launching Boticca. Tell me more about how you got this off the ground. What did you launch with? What was the financing around it? Kiyan Foroughi: I actually launched an alpha version of the website on my own. I’m not a technical guy so I
Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 2)
Sramana Mitra: What did you do to address that issue? Kiyan Foroughi: Before I jump into that, there’s one thing I want to add. I told you about my professional background. In terms of my family heritage, I come from a background of jewelry. I’m the fourth generation in the luxury industry on my mother’s side.
Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 1)
I continue to be interested in how the fashion industry is slowly and surely finding innovative ways to leverage the Internet. Kiyan Foroughi has created a marketplace for fashion accessories that is scaling nicely and helping new designers find a customer base. Sramana Mitra: Let’s start at the very beginning of your personal story. Where
Mass Customization in Online Fashion E-Commerce: Indochino CEO Kyle Vucko (Part 1)
Mass customization has been the holy grail of fashion e-commerce for the longest time. Meet Kyle Vucko, CEO of Indochino, a men’s fashion company that has cracked the code. Sramana Mitra: Let’s start at the beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? Kyle
Building a VC-Funded Fashion E-Commerce Company: Weddington Way CEO Ilana Stern (Part 7)
Sramana Mitra: What is your perspective on this theme that often gets discussed that there’s a bias against women in Silicon Valley. Do you buy it? Ilana Stern: It’s a hard question to answer. I think I’ve been really fortunate in fund raising, team building, and getting support from my environment. I don’t feel disadvantaged.
