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fashion e-commerce
Bootstrapping With A Paycheck: Katie Echeverry, CEO of Unique Vintage (Part 4)
Sramana Mitra: At what point did you introduce alternate channels like eBay and Amazon? Katie Echeverry: I brought eBay into the mix in 2003. We were doing so well in 2006 to 2007 that I stopped, because I couldn’t manage two platforms. This was before there were a lot of connector tools that can keep
Bootstrapping With A Paycheck: Katie Echeverry, CEO of Unique Vintage (Part 3)
Sramana Mitra: Do you remember what your revenue level was in 2007? Katie Echeverry: About $100,000. Sramana Mitra: For the year? Katie Echeverry: Maybe a little bit more. We got our first space to accommodate the Internet business, but people were coming in off the street wanting to shop. We made a little showroom. Within six months,
Bootstrapping With A Paycheck: Katie Echeverry, CEO of Unique Vintage (Part 2)
Sramana Mitra: What happened in year one and year two? What kind of numbers did you do in year one and year two? Katie Echeverry: I think I did about $3,000 in my first year, and then $6,000 the next year. Every year, I doubled. Sramana Mitra: In year three, you still have your pharmaceutical job,
Making Mass Customization Work: Jodie Fox, CEO of Shoes of Prey (Part 7)
Sramana Mitra: On your website, I cannot get the shape of the boots. I don’t have the flexibility to be able to change the shape of the boots. You have a certain structure to the boots that you’re offering. You offered customization on the heels, leather, and colors but in terms of the shape of
Making Mass Customization Work: Jodie Fox, CEO of Shoes of Prey (Part 6)
Sramana Mitra: The seed round was mid-2012. Then two years later, you raised what you’re now calling Series A – the $5.5 million. Jodie Fox: Yes, we did do bridge rounds in between. In November 2013, we raised $1.75 million. Sramana Mitra: What else is interesting in your story that is worth highlighting in the
Making Mass Customization Work: Jodie Fox, CEO of Shoes of Prey (Part 5)
Sramana Mitra: Did you have the ability to manufacture at a large scale with your design partner and did you have all the shipping and handling set up at that point? Jodie Fox: Yes, we did have the setup for the shipping and handling of international orders. We didn’t necessarily have the correct manufacturing setup.
Making Mass Customization Work: Jodie Fox, CEO of Shoes of Prey (Part 4)
Jodie Fox: Around five months later in March 2010, the next big thing we did was work with a YouTube blogger to promote Shoes of Prey. This idea of working with YouTube was not one that we’d heard of before. This YouTube blogger that we approached had a following that she had built around make-up videos. She
Making Mass Customization Work: Jodie Fox, CEO of Shoes of Prey (Part 2)
Sramana Mitra: What year are we talking? Jodie Fox: We went live in October 2009. The idea started to come together at the end of 2008 and the beginning of 2009. Sramana Mitra: How did you get it off the ground? Did you self-finance it? How did it all come together? Jodie Fox: We bootstrapped
