Sramana Mitra: Let’s go back to 2010 when you were launching Boticca. Tell me more about how you got this off the ground. What did you launch with? What was the financing around it? Kiyan Foroughi: I actually launched an alpha version of the website on my own. I’m not a technical guy so I
Sramana Mitra: What did you do to address that issue? Kiyan Foroughi: Before I jump into that, there’s one thing I want to add. I told you about my professional background. In terms of my family heritage, I come from a background of jewelry. I’m the fourth generation in the luxury industry on my mother’s side.