Business Model Most online sports sites earn money from advertisements, subscriptions, retailing of sports equipments and merchandising. They have also realized the need for convergence with other media and mobile network for better broadcast and more ad dollars. The popularity of fantasy sports leagues has also drawn advertiser attention, as the fantasy games bring in
Overview So, you thought Sports was all about watching games and cheering your favorite team? Think again. It is big business on the Internet and is all set to win the game with live streaming, match highlights, scores, bulletin boards, fan blogs, social networks and fantasy sports services. According to MediaPost, more than 35% of