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- The Accelerator Conundrum
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Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 5)
Sramana Mitra: That was my impression also, that cross-promoting using each other’s ad inventory that is not being sold, because nobody wants to advertise. There is a huge amount of unmonetized ad inventory. Doyon Kim: And also, it’s a very targeted audience. SM: It’s a very targeted audience, yes. So, barter is one of the
Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 4)
Sramana Mitra: It’s an execution game. Doyon Kim: Right. And we don’t expect people to play our games for three years or four years. Yes, they can copy it, but we have a head start. SM: So, your strategy is to continuously come up with cross-platform games, keep using the user base, and market new
Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 3)
Sramana Mitra: What are the top five things you need to do when you design a game to be a cross-platform social and mobile game? Doyon Kim: One thing is you have to understand the technology. One way to do it is have one game for this platform and completely rewrite everything, maybe use the
Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 2)
Sramana Mitra: This was more about page views. You did the searching yourselves, so they can’t get into searching. Doyon Kim: Right. Content providers had to get some sort of code from us, but that code could track every activity of people on the website. Sites like TechCrunch implement a code, so we track their
Thought Leaders in Cloud Computing: Ari Zilka, CTO of Terracotta (Part 6)
Sramana Mitra: OK, as a follow-on question – this is a good, visceral example to illustrate what you’re talking about. Why has Twitter not been able to monetize along those same lines? It’s similar to Facebook, but Twitter has not succeeded in leveraging the big data/real time element of their infrastructure, why not? Ari Zilka:
Thought Leaders in Cloud Computing: Ari Zilka, CTO of Terracotta (Part 5)
Sramana Mitra: I have to say, though, that what you’re describing, even at a big data level, not yet available. Forget big data and real time. Correct? Ari Zilka: That’s where Terracotta comes in. We’re a data management company, and the product’s name is Big Memory. SM: I know, but what I am saying is
Gameification: Accelerating Learning with Technology
By Guest Authors Daniel Burrus and John David Mann Anyone who has kids—or who has been around them for any length of time—knows they are attracted to video games like moths to light. You might be tempted to think these young-uns are using their time idly. In reality, they’re pioneering the future of business training
Thought Leaders in Cloud Computing: Lee Congdon, CIO of Red Hat (Part 7)
Sramana Mitra: In my research so far, I have not seen a lot of great offerings in the social media analytics space that do a good job of taking a lot of data. I agree with you that yes, the relationships can easily be struck with the firms that are producing data – the Twitters
