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- The Accelerator Conundrum
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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 7)
SM: That’s exactly why I’m probing. How do you seed it? You have made a very, very clear case of how Orabrush has done a systematic job of creating content, building a channel, episode by episode, and then driving traffic into that channel through PPC advertising and driving subscriptions and so forth. JA: If you
Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 6)
Sramana Mitra: In principle I agree with you. But the point that you’re making is true, assuming that the people who come in through pay-per-click into the YouTube channel subscribe to the channel. If they don’t subscribe to the channel, then you have to bring them back over and over again. Jim Ackerman: Correct. And
Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 5)
SM: How does a “YouTuber” push somebody else’s video through her channel? JA: Just by liking it. SM: So, whatever video anyone likes gets promoted to that person’s entire channel? JA: Yes. Other people can see what your favorites are and what your likes are. And just like Facebook and other things, when you like
Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 2)
SM: What is the barrier? JA: There are actually two barriers to entry in doing YouTube and doing it well. Number one is you must be creative enough to come up with something that will have an entertainment element to it. It’s not guaranteed that you always have to have that, but the likelihood is
Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 1)
A good marketing campaign is essential to the success of any business. Whether you’re selling a product or a service, if you don’t market it properly, it could go completely unnoticed. Veteran marketer, Jim Ackerman, founder of Ackermania Creative, sat down to talk with me about how he used his skills and experience and the
The Next President Must Have an Integrated Social Media Strategy
By guest author Daniel Burrus When President Obama became president, it was widely reported that he used social media and technology to help gain the momentum and the votes he needed. Today, if we look at the republican candidates and their use of social media, we see that each has a lopsided social media strategy
Thought Leaders in Mobile and Social: David Stone, CEO of CashStar (Part 5)
Sramana Mitra: What about returns? In the previous use case, you said you were in a Gap, saw a pink sweater, and decided to give that as a gift to a friend. Let’s say the friend receives that pink sweater and decides she wants a different color. How is that handled in your system? David
Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 6)
Sramana Mitra: They are more powerful, which makes it a PR nightmare. So, you don’t have a solution to this. You observe a problem; I observe a problem. There is no solution. We’ll just have to deal with this muck. It is an open problem, don’t you think? Doyon Kim: It is, yes. It is
