Frank Dale: Let me make sure I’m with on this. When you’re running these contests, are you initially acquiring the leads through the partners? Sramana Mitra: No. We have a registration page on Eventbrite. Because we already have a large footprint plus other partners publicizing the events, people register for the events. Each session we
Sramana Mitra: I think what you’re pointing out is if you do have a more restricted area, then you do have the opportunity to optimize the time window when you send your messages. Frank Dale: Absolutely, and make sure you’re tracking them. I know that sounds funny; that’s a basic business practice. But I think
Sramana Mitra: From a best practice point of view, how often can you trigger this kind of intrusion? You are asking a customer to take time to do something on your behalf. How often can you do that? Frank Dale: That’s a good question. It’s going to depend heavily on the audience and the relationship.
Sramana Mitra: Would you speak a bit more specifically on what your assumptions are in that regard? Are you trying to create a social decision making platform under the Wells Fargo website itself, or are you trying to create conversations or touch points to the conversations that are happening on Facebook and Twitter and so
SM: Yes. I think one of the points that you raised earlier was that keeping on top of your email is no longer enough because messages are coming at you from all over the place. Even with Facebook messages, you can have them forwarded to your email, or you can have your LinkedIn messages forwarded.
SM: Interesting vision. Besides these kinds of convergences that you’re predicting, the mobile phone, the wallet and the security key, where else do you point young entrepreneurs or early stage entrepreneurs to look for opportunities? SS: I think the other thing that’s critical is to say, hey, what business problems can I solve, on a
SM: What percentage of your clients are mobile clients? CR: I would say the mobile phone platforms drive about 60% of our revenue base, 65%. SM: What about media? CR: Media is about 15%. One thing about our company is we only deal with larger media companies. So, it’s a model we’ve perfected over the
SM: You realize that this is tying, to some extent, into a world that came well before you guys and well before social media as the world where automated customer service based on natural language processing and automated email response systems? WO: Yes. It wasn’t a bad idea. It’s how do you provide a high