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- The Accelerator Conundrum
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1Mby1M Deal Radar 2012: CallFire, Santa Monica, California
CallFire is a Santa Monica, California–based text messaging and voice platform for businesses. It was founded by a group of friends with a passion for technology and a desire to build a successful company from the ground up and perhaps alter the course of telecom along the way. CallFire provides a cloud platform for businesses
Thought Leaders in Mobile and Social: Alex Bard, VP and GM of Desk.com, a Salesforce Company (Part 3)
Sramana Mitra: What strikes me also is that Virgin has a good product. The service is its product, and the company is doing a nice job of its core offering, whereas United is not doing a good job with its core offering. As a result, I don’t think it’s easy to turn around a social
Thought Leaders in Mobile and Social: Alex Bard, VP and GM of Desk.com, a Salesforce Company (Part 2)
Sramana Mitra: This is not an easy problem to solve. It’s not easy to do social customer support, right? Alex Bard: Well, it depends. The way we think about it is – and this is if I was giving advice to an entrepreneur or business – you have to start by listening and understanding that
Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 6)
Sramana Mitra: If I were an app developer, and I wanted to mash up some Dark Knight content and use Dark Knight characters to build an app or game, today, I have to go through a proper licensing process, correct? David Aronchick: Yes. There are variety of things you would need to do. The unfortunate
Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 5)
Sramana Mitra: In which direction do you think the business is going to go? Is it going to be that movie executives would want to chop up their content and distribute through your website or YouTube for marketing purposes? Or do you think this is going to be the kind of monetization opportunity you were
Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 4)
SM: So, if I were a marketer thinking about how to use your capability, and let’s say I work for a movie studio, one of the things I would want to do when a new movie is coming out is to release a whole bunch of clips on your site so that there’s lots of
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 9)
Sramana Mitra: But Google doesn’t have access to Facebook’s algorithms. So, what Facebook is doing is not what Google or Bing has access to. They can’t use that data to do their optimization. Frank Dale: That’s right with Google. What Google is typically looking at is what’s going on on things like Google+. They’re also
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 8)
SM: Their starting prices are $1,000 or $2,000 a month. FD: That’s pretty common in that space, and certainly with a company like Marketo or Eloqua, you’re looking at a mid-market enterprise level tool. If I were going to look for something like that, to unify that a little bit, I’m probably going to look
