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Clara Shih On The Facebook Era (Part 2)

Posted on Sunday, Apr 5th

By Guest Author Clara Shih Excerpt from Chapter 3, “Social Capital from Networking Online” One important way the online social graph is manifesting itself in the sociology of business is in facilitating the accumulation of social capital… Early research already shows that bringing networks online makes people more capable and efficient at accumulating, managing, and

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Clara Shih On The Facebook Era (Part 1)

Posted on Saturday, Apr 4th

[For the next two weekends I’m featuring excerpts from a new book about using Facebook and Twitter for business: ‘The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff’ by Clara Shih, creator of the first business application on Facebook. According to Shih, Facebook is the new

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