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- The Accelerator Conundrum
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ezanga
Thought Leaders in Cyber Security: Rich Kahn, CEO of eZanga (Part 5)
Sramana Mitra: What scale are you at now? How big a company are you now? Rich Kahn: There’s about 40 of us in the company. We’ve been in the same building now for probably seven years. Our first building was small. We outgrew it quickly and built a much bigger building. Sramana Mitra: Are you a $10
Thought Leaders in Cyber Security: Rich Kahn, CEO of eZanga (Part 4)
Sramana Mitra: Does that mean that you’re able to intercept the traffic before that traffic catches your client’s websites? Rich Kahn: Yes, exactly. We place out an ad on the publisher’s site. The click takes place. That click has to go through our system for billing purposes. Before we go to the billing process, we go
Thought Leaders in Cyber Security: Rich Kahn, CEO of eZanga (Part 3)
Rich Kahn: In addition, we’ve got somewhere around 3,000 plus unique sources of traffic coming in on our network. We’re monitoring every one of those sources and every single click coming into the network. There’s about two billion queries coming into the network. We use predictive analytics to identify a source’s likelihood to convert. This
Thought Leaders in Cyber Security: Rich Kahn, CEO of eZanga (Part 2)
Sramana Mitra: What I’m trying to understand is what is the philosophy. What drives this cleansing? What are the things that you’re looking for? What kinds of issues are you trying to cleanse out in that process? Rich Kahn: What you’re asking for is the secret sauce. I’ll be honest with you. If I said
Thought Leaders in Cyber Security: Rich Kahn, CEO of eZanga (Part 1)
Click fraud in online advertising is a huge issue. This interview explore the subject in some depth. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to eZanga. Rich Kahn: I’m CEO and co-founder of eZanga.com. We’ve been an online marketing firm for the past 12 years. I’ve actually been in
