Thought Leaders in Financial Technology: NorthOne CEO Eytan Bensoussan (Part 7)

Sramana Mitra: What is the revenue trajectory that you can share? How many subscribers do you have? What is the situation now? Eytan Bensoussan: We don’t share specifics on that. What COVID did for us was, it actually put jet fuel in the engine and nobody told us. We thought it was the end of

Read Full Article »

Thought Leaders in Financial Technology: NorthOne CEO Eytan Bensoussan (Part 6)

Sramana Mitra: It’s a very crucial point where you raise your first institutional round of financing. It doesn’t have to be an institutional round, but it has to be a seed round. How much was the seed round? Eytan Bensoussan: It was $1.7 million. Sramana Mitra: The investors are from New York??

Thought Leaders in Financial Technology: NorthOne CEO Eytan Bensoussan (Part 5)

Sramana Mitra: How were you financing a 15-people operation? Eytan Bensoussan: A lot of it is personal. We had a very early investor who helped us out. Then it was about making the very tiny amount of money that we had last as if it was 10x the amount. This was about being scrappy, extremely

Read Full Article »

Thought Leaders in Financial Technology: NorthOne CEO Eytan Bensoussan (Part 4)

Sramana Mitra: Which of these channels is producing? Is Google search producing the best? Eytan Bensoussan: They’re changing almost every month. The growth team is not dogmatic about where we go. We have very specific constraints. We look for where people come in that have the attributes of the highest likelihood to use the product.

Read Full Article »

Thought Leaders in Financial Technology: NorthOne CEO Eytan Bensoussan (Part 3)

Sramana Mitra: As a small business signing up for NorthOne, you sign the small business up for QuickBooks as well. Eytan Bensoussan: We work with a lot of accounting suites. QuickBooks is one. A large number of our customers use them, so it’s top of mind. In many ways, what we’re trying to do is

Read Full Article »

Thought Leaders in Financial Technology: NorthOne CEO Eytan Bensoussan (Part 2)

Sramana Mitra: First, what is your background? Eytan Bensoussan: What I did prior to this was helpful, but they were adjacent. I studied Mathematics and Biochemistry. In the iterations of my career, I did a law and MBA program. Not connected to this thing, but they were iterative pieces. Then I spent six years at

Read Full Article »

Thought Leaders in Financial Technology: NorthOne CEO Eytan Bensoussan (Part 1)

FinTech companies are difficult to get off the ground. This case study is a deep dive into how Eytan managed to get to the seed funding round and marshal capital to go to the next level. Sramana Mitra: Let’s start by introducing our audience to yourself as well as NorthOne.