Thought Leaders in E-Commerce: Eyelation CEO Brad Kirschner (Part 3)

Brad Kirschner: After you get your eyes checked, you come out and you pick out your glasses. People will measure the distance between your eyes and the height of the bifocals. Our system does the measurements for the fitting and not for the prescription itself. They just bring their prescription to the kiosk. Sramana Mitra:

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Thought Leaders in E-Commerce: Eyelation CEO Brad Kirschner (Part 2)

Brad Kirschner: One of the interesting things that has happened as well is, when I started, we spent two years developing the eyewear kiosk. We went out to the market with it. Almost right away, people said, “This is really cool. Can you do this for safety shoes?” Sramana Mitra: That’s a completely different business.

Thought Leaders in E-Commerce: Eyelation CEO Brad Kirschner (Part 1)

I have always believed in the power of niche e-commerce to build sustainable businesses. Eyelation is a great example. Read on for more. Sramana Mitra: Let’s start by introducing our audience to yourself and Eyelation. Brad Kirschner: I’m the CEO and Founder of Eyelation. We’ve been in business since 2009. I developed a self-service safety

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