Sramana Mitra: You have done this strategy in a textbook case study way. How many verticals and how many use cases have you gone after? What was the sequence of how you layered these different use cases along each of those use cases? Lior Gal: There is some strategy and tactical work. For us, the
Sramana Mitra: Let’s go back one step. Winning big customers like PayPal, what was the pitch that you made to let you start working on their technology stack? Lior Gal: It’s the same pitch, but the pitch isn’t the trick if you can call it a trick. The process is, you need to identify which
Sramana Mitra: How did you meet Yaniv? Lior Gal: Through one of the angel investors. He was a Chairman at one of the startups that I worked for and knew the three other technical co-founders from another company. When he met them, he reached out to me and introduced me. He did not set up
Sramana Mitra: What was going to be in the product that you were putting together based on this general observation? Lior Gal: The first building block is, it needs to be software. That might sound not that unique but in this space, people are still buying appliances. It needs to be software because that’s the
This is a textbook case study of how to bring complex technology to market. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Lior Gal: I’m an Israeli out of Tel Aviv and soon to be 47 years