Sramana Mitra: Interesting. Hats off to you that you were able to pull together this amount of angel capital because that’s a tough thing to do. Lori Steele Contorer: It was a tough thing to do and as I said, I’m not sure it was the right thing to do. Now, we’re in a very
Sramana Mitra: You’re not going to become a billion-dollar revenue company in two years. Lori Steele Contorer: No, the next presidential cycle is beyond 2016. The next one will be the 2020 election. Sramana Mitra: You said you originally raised some angel money and then acquired the Australian company for stock. Given that you had
Lori Steele Contorer: We began to focus on United States for serving overseas and military voters. We did that because the numbers were staggering. 70% of the time that people tried to vote from abroad, their votes weren’t counted. That’s not because governments don’t count the vote unless they have to. That’s a misperception. Governments always have
Sramana Mitra: When you were executing this project, what was the business model for the company? Lori Steele Contorer: The business model at that time was to sell election software and services, probably on a per election fee as opposed to a SaaS model. We would get hired to do an election and we would
Sramana Mitra: In 2005, you quit your job. How did you get started? What was your next step? Lori Steele Contorer: I started looking around the world for the best technology. I’ve seen many companies throw money at technologies in the early 2000s and I feel if you don’t understand the process you’re trying to fix or improve,
Lori Steele Contorer: I thought I would do it forever until I was asked to speak at a United Nations Conference where I had an interesting opportunity. The week that I was speaking at the conference in Switzerland happened to be the week that Arnold Schwarzenegger won the gubernatorial election in California. All of the best
Here’s a ‘what not to do’ lesson from Lori, except, she didn’t have any choice. A story of resilience that is now turning a corner, preparing for much bigger growth. Sramana Mitra: Let’s go to the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of