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ethan mcafee
Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 5)
Sramana Mitra: The big problem with the Shopify stock is the threat from Amazon. It has had a very good run because the trend is towards massive growth in ecommerce. Shopify has benefited from that. Furthermore, there’s been a massive shift from brick-and-mortar to e-commerce from a small merchant point of view. Instead of setting
Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 4)
Sramana Mitra: From a macro perspective, what’s happening? Is the industry seeing a tremendous shift from Shopify to Amazon? Ethan McAfee: Market share of Amazon has been growing. Right now, Amazon has over 50% online commerce. Amazon’s market share growth is coming from two eBay and Walmart. I think they’re also taking market share from
Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 3)
Sramana Mitra: What about other channels like eBay? Ethan McAfee: We’ve always focused on the Amazon channel because Amazon is 12 times the size of Walmart and Jet combined. A lot of the products on eBay are oftentimes used or collectible products. It’s not as much new products. The main issue with eBay is, it’s
Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 2)
Sramana Mitra: How big a role does the backend fulfillment play in this particular case study that we are discussing. Does Amazon fulfillment also kick in gear in this kind of a situation? Ethan McAfee: To be successful in selling online or on Amazon, you really need to use what’s called Fulfillment by Amazon, which
Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 1)
E-commerce strategy for small merchants is becoming quite complicated with Amazon becoming a giant player in the space. This interview cuts through a lot of that complexity. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Amify. Ethan McAfee: I’m the Co-Founder and CEO of Amify. We help brands maximize
