If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. Onit Co-founder Eric Elfman has built two sizable companies in legal tech from Houston, Texas. Great journey! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Eric
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Onit Founder CEO Eric Elfman has built two sizable companies in legal tech from Houston, Texas. Great journey! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Eric
Onit CEO Eric Elfman has built two sizable companies in legal tech from Houston, Texas. Great journey! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Eric Elfman: I was born and raised in Houston, Texas. I had
Sramana Mitra: Was it an all cash acquisition, cash in stock, or pure stock? Eric Elfman: I’d like to think that we did what K1 did for us. It was a mix of cash and stock. I needed their founders on board. Sramana Mitra: What is COVID doing to you?
Sramana Mitra: You did a private equity deal in 2018 with the $16 million trajectory? Eric Elfman: Yes. We did that deal in November of 2018. We were at about $14 million when they closed, but we had a clear sight to $16 million by the end of the year.
Sramana Mitra: You went straight to legal again? Eric Elfman: It was about who we knew. Not only did we go back to legal but we also ended up configuring a solution for the same problem that our first company addressed. We realized that despite our last company being one of the dominant players in
Sramana Mitra: Did you bring in an outside CEO or did you promote somebody from the inside? Eric Elfman: I had hired a COO who became the CEO. Sramana Mitra: Was that the person who sold to the company that had already been a strategic investor? The exit path was already laid out? You just
Eric Elfman: There was a pretty rich population of angels that if you had the patience and time, you could touch. Sramana Mitra: Were these Houston angels? Eric Elfman: The majority were, but we eventually stretched out to Louisiana, a little bit in California, and even in the UK. It started with people in Houston.