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- The Accelerator Conundrum
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entrepreneur
Defying Google: Adify CEO, Russ Fradin (Part 7)
We talked about the fragmentation in the media business, with the long tail developing a stronger influence overall. Adify’s genesis is in this trend. SM: What is the significant opportunity you see in the fragmentation phenomenon? RF: First we realized that brand marketers are going to have a challenge.
Defying Google: Adify CEO, Russ Fradin (Part 6)
SM: Let’s fit Adify into this framework. What is the value proposition, what is the business model? RF: When we started Adify, what we saw was the ad networks were trying to aggregate bulk amounts of inventory and apply targeting algorithms to that in order to sell a huge amount of direct response advertising. That
The Vision of MicroFranchising
By David Stoker, Guest Author MicroFranchising is a development tool that seeks to apply the proven marketing and operational concepts of traditional franchising to small businesses in the developing world. The primary feature of a MicroFranchise is its ability to be streamlined and replicated. The businesses are designed for microentreprenuers and usually target development issues
Microsoft Launches Its Israel R&D Center
By Danny Cohen, Guest Author [SM: I have a great deal of interest in seeing technology and entrepreneurship thrive in other locations besides Silicon Valley. Danny’s article here provides a crisp update on the Israeli scene.] A couple of days ago Microsoft announced the opening of a new R&D center outside of Tel-Aviv. For the
Beyond Microfinance
By David Stoker, Guest Author After 2005 was declared the year of Microcredit and 2006 had the father of microcredit, Muhammad Yunus, being awarded the Nobel Peace Prize, microcredit has become a mainstream concept and strategy in poverty alleviation. (Even my eighty-year old grandfather is a lender on Kiva.org now) However, with increased attention comes
Defying Google: Adify CEO, Russ Fradin (Part 5)
SM: Where do you see Federated Media? RF: I really like what they are doing. We don’t look at them as a competitor, but we look at them as broadly in a similar space to what we do, and they are very, very smart. For Google and Yahoo, it’s not that they don’t play in
Defying Google: Adify CEO, Russ Fradin (Part 4)
SM: Do you think the Doubleclick acquisition brings relationships to the table which would take Google a long time to build? RF: I don’t know about that. I don’t mean this in a negative way about the acquisition. I am skeptical that there is any relationship which DoubleClick has, which Google does not already have.
Defying Google: Adify CEO, Russ Fradin (Part 3)
SM: How do you view the DoubleClick acquisition by Google? RF: It looks like a very smart acquisition, because it looks like it helps Google get where they were going anyways, just faster, which is being in the ad serving space and really trying to compete in the display ad portion of the market. I
