SM: How do you specifically provide value for schools, teachers, parents and students? EF: Teachers are an extraordinary leverage point in the system because there are on average more than 100 students per secondary school teacher. While we’re focusing on serving all of the different constituencies, out of the gate for HotChalk it’s about teachers.
SM: What types of strategic partnerships have you been able to create? EF: Strategic alliances are critical to our success and enable us to provide many resources for free to teachers, students and parents. Our partnerships with NBC and McGraw-Hill means HotChalk can provide time-tested, proven digital news video and teacher development resources offerings at
SM: How was the transition from ProductFactory to HotChalk? EF: My experience at an enterprise software company like ProductFactory coupled with my consumer focused educational software experiences at The Learning Company set me up for HotChalk. Through these experiences I realized the tremendous potential of web-based educational technology resources. I was inspired by my own
Technology has long been a tool in the classroom but hasn’t always been the most effective one. Edward Fields, founder & CEO of HotChalk, an online learning resource for pre K-12 teachers, is looking to change that.
I received an email last week from Anuj Dayal, a Junior Year Undergraduate at the Indian Institute of Technology at Kharagpur. Anuj asks the question: “What’s next for India? What should we, IIT students, do?” (You can see the message in its entirety below.)
SM: Zazzle and CafePress are not going after personal memories or families. JH: Not in the same sense. It is personal publishing. They use different backend technology, being heat transfer method versus digital print technology. From a ecommerce standpoint, there area lot of similarities. We advertise online, run a ecommerce company, own our manufacturing and
SM: What do you think of SmugMug? It is very popular. JH: It is popular for us because we are in the valley. When you look at the grand scheme of things, they are still a relatively small company with about $10M in revenue. I think what they have done well is they said in
SM: Why didn’t Flickr elect to work with you? JH: At the time we were competing with Yahoo Photos, and Flickr chose a small company who is producing product as their outsource manufacturer. That small company has signed up a number of sites who in the early days thought they were competing with Shutterfly. They