SM: We have discussed your interface with the customer. What is the process with your contractors once you have a qualified lead to provide to them? DK: We call them pre-wrapped customers because they are not only qualified customers, but from our backend design system we have already developed the kit. We provide the specified
SM: Where are you now in terms of revenue, growth and profitability? EM: For 2008 we will have in excess of $20 million. We are operationally profitable. We are self-sustaining, which means we do not expect to have additional working capital coming from investors for day-to-day operations.
SM: What is driving your low medical billing rejection rate? EM: There are a variety of things. We have a sophisticated process of taking the claims and scrubbing them before they go out to ensure they are encoded correctly.
WSJ echoes what I’ve been saying all along. They even quote me this time. I’m going to the Kauffman Foundation’s Economics bloggers conference on Friday, where we’re to brainstorm on policy issues, and discuss ways to bring the focus back to entrepreneurship and innovation. If you have a blog or a column, please try to
SM: Let me change the course of the conversation a bit. I would like to understand the genesis of this company. How did it start and what did it take to get to this point? EM: It was started in 2002. There was some nucleus of intellectual property that was purchased from a previous company.
Thomas Friedman has a good article in the NYTimes on how stimulus money ought to be spent. He suggests, instead of giving $20 billion to the whining General Motors, give it to 20 top VCs, and encourage them to take big risks. Read Start-Up the Risk Takers. He also acknowledges that the stimulus vis-a-vis renewable
SM: How many employees do you have? EM: We have about 140.
SM: How do you market to your customers? How do you get them to come to your website to sign up the first time? EM: We have a multi-pronged and sophisticated approach. We get all of our business through a combination of web and referrals. It is split 50/50 between natural search and pay-per-click programs.