Bootstrapping with a Paycheck from New Jersey: Suuchi Ramesh, CEO of Suuchi (Part 3)

Sramana Mitra: Where is the domain knowledge for supply chain coming from in your team? Suuchi Ramesh: My domain knowledge with supply chain is with respect to the data piece of it. Then of course I had the opportunity to study supply chain from a data standpoint with the companies that we had sold predictive

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Bootstrapping with a Paycheck from New Jersey: Suuchi Ramesh, CEO of Suuchi (Part 2)

Sramana Mitra: Before you quit your day job, what was the timeframe between your coming up with this idea, deciding to start this company, and quitting your job? Suuchi Ramesh: The idea took shape about 18 months before I quit my day job. By that time, Suuchi Inc became really tangible. It was in the

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Bootstrapping with a Paycheck from New Jersey: Suuchi Ramesh, CEO of Suuchi (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  This is a wonderful bootstrapping with a paycheck story of a really smart, scrappy entrepreneur. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 7)

Sramana Mitra: What is your funding strategy? We talked about the $2.2 million round. What else have you done since then? Rich Waldron: We’ve raised a total of $109 million now. We raised a $5 million bridge to a Series A. In 2016, we raised our Series A which was $14 million in March of

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Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 6)

Sramana Mitra: Talk to me about your go-to market strategy. What has worked? What turned out to be the repeatable customer acquisition strategy? Rich Waldron: For a long time, we were relying on partner referrals. To this day, they still make up a healthy portion of our go-to market. To really stand on your own

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Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 5)

Sramana Mitra: By the time you raised money, what did you have? Rich Waldron: We raised a $2.2 million round in December of 2014. That was the first institutional check. Prior to that, we had some capital from the accelerators and we raised a small angel round off the back of that. Sramana Mitra: How

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Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 4)

Rich Waldron: Deep down, we weren’t that passionate about solving email. Email wasn’t a thing we had a problem with. We were being pushed to think through how you want to spend the next 20 years of your life. Some of the bad traits from Europe that we’d picked up is pitching ideas that we

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Bootstrap First with Services from London, Raise Money Later: Rich Waldron, CEO of Tray.io (Part 3)

Rich Waldron: There was one person who really liked us. The reason was, as a team, there is a clear CTO, a business person, and a product/CEO type. We had an interesting balance of skill sets. We were technically savvy. We were able to produce and build the things that we wanted to. Even if

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