Sramana Mitra: Just so you know, we have a whole methodology in our program around Bootstrapping Using Services. It’s something that we do a lot of in the program. It’s something we have numerous case studies on. We have encountered what you’re talking about several times before. It works. I think you will go on
Sramana Mitra: What was the productization? What was the revenue level as a services company before you started productization? Jake Weaver: As a services company, we had just over $4 million in revenue when the change started to happen. We had stepped into the product market, but we had made a smaller business solution.
Sramana Mitra: If you can finance this with bank credit lines and you don’t need a lot of equity financing, why would you dilute yourself? You now have a company that is at $10 million ARR and this company is reasonably conservatively financed. You’ve put in about $10 million in investment to get to $10
Sramana Mitra: The projects you were doing were basically SharePoint implementation projects? Jake Weaver: Yes. Ten years ago, SharePoint was being used for a lot of stuff. People would build intranet networks on it. They would also build business process solutions on it. They would even build extranets with a public-facing side.
Sramana Mitra: In 2016, you got a chunk of financing and you had over $1 million in ARR already. What happens next? What is the major inflection point in this business? Tyler Eyamie: A big thing for us was hiring a Chief Revenue Officer and VP Marketing to help take that company to the next
We continue our coverage of bootstrapping using services. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: It was basically content marketing and search engine optimization that you used to get that traffic. Tyler Eyamie: That is correct. That was a great way to summarize my answer. Sramana Mitra: What kind of numbers did you do in your first year? In terms of business models, pricing models, average sales price,
Sramana Mitra: How long did it take you to launch this product? Tyler Eyamie: I have a champagne bottle cork in my office that says 11/11/11. It was November 11, 2011, when our first viable product went into the market. That was a humbling experience. We put it out very quickly thinking about the fundamentals