Sramana Mitra: Was it just you and your Ukrainian developers at this point? Nikita Sherbina: No. One was a developer and the other was a designer. I’m the Product Sanager, Sales. One guy was building it. Another guy was designing it. I was trying to build a sales team and thinking about different features. If
Sramana Mitra: How did you get your first customer? It sounds like you had a personal experience as well as observed experience of identifying the problem. How did you get to the first customer? Nikita Sherbina: We outsource sales people and back in my country, we educate them. We educate those sales reps how to
Sramana Mitra:: Talk about the two projects. Nikita Sherbina: I was working in an AI-enabled tool company. It was for marketing and sales people. It helped communication between departments. For example, you can create multiple campaigns in sales. Marketing people can see all these statistics. We’ve 80 customers which generated $80 million of revenue. It
This is a classic bootstrapping story with a very small team to serious revenue. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background? Nikita Sherbina: I was born and raised in Ukraine. I moved to the United States about
Sramana Mitra: In general, the issue of internet of things and all kinds of monitoring is that there is a lot of data being generated. That data does need to be protected in a holistic and wholesome way. Your point is well taken that that problem needs to be thought about more accurately and more
Sramana Mitra: The point that I’m probing here is, you have a cybersecurity business. Then you have a transportation management business. Is that the best way to manage a business to have such diversity? In each of those, you’re going to encounter pure play providers. Cybersecurity is an extraordinarily competitive market. You’re going to be
Sramana Mitra: How do you do that? How do you intervene in reducing infractions? Jay Chandan: That is by better traffic management at the intersections. We have a traffic management solution which we have built and deployed at a fraction of the cost.
Sramana Mitra: Is it a product company or a services company? Jay Chandan: It’s a mix. Today, about 60% of our revenue comes from product and about 40% from services. Sramana Mitra: What’s in the product?