Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 6)

Sramana Mitra: This email list where you got pre-orders from, was that just your email list from before or did that include Indiegogo crowdfunding email list? Kish Vasnani: It was a combination of all. We were able to segment the list. We also had a segment of people who were very interested in the bag

Read Full Article »

Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 5)

Sramana Mitra: Could you summarize what you learned? What were the wins and what were the mistakes? Kish Vasnani: On the wins side, we figured out product-market fit. It reached a critical mass of people. As soon as people saw the product and imaging, they resonated with it. That is thanks to Vanessa’s background. That

Read Full Article »

Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 4)

Sramana Mitra: Crowdfunding campaigns, in general, work well when you have an email list or a community to promote your campaign to. It sounds like you already had an email list. How large was that community that you had brought together? Kish Vasnani: It was around 5,000. Sramana Mitra: How much revenue had you brought

Read Full Article »

Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 3)

Sramana Mitra: What kind of jobs were you doing? Vanessa Jeswani: I was doing marketing consulting, primarily for a PR firm. Kish Vasnani: I was doing a lot of sales and business development work for a marketing agency. They had a lot of inbound interest but never had anyone take those leads and develop them

Read Full Article »

Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 2)

Sramana Mitra: Was Nomad Lane started as an Etsy store? Vanessa Jeswani: It was called something else. When we noticed that it was travel-related items that were kicking off, we rebranded it to Nomad Lane. Sramana Mitra: This was 2016?

Entrepreneur Couple Bootstrapping an E-Commerce Business Using a Paycheck and Crowdfunding: Nomad Lane Co-Founders Kish Vasnani and Vanessa Jeswani (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Kish and Vanessa bootstrapped to multi-million dollars in revenue selling a private label product before quitting their job. In this story, you also get to see the nuances of running successful (and not so successful) crowdfunding campaigns. Very interesting journey and insights.

12 Udemy Courses on How to Come Up With New Tech Startup Business Ideas

You want to do a startup. So, you need an idea to build around. The Covid-19 pandemic has changed consumer behavior in a major way. As we move through the virus-era, much more will likely change. With this realization, we ran a poll asking which topics readers would like me to cover and discuss. The

Read Full Article »

Bootstrapping Using Services to $10M: Zimit CEO James Cramer (Part 6)

Sramana Mitra: That positioning is sharp and well-defined. Does that continue to be your sweet spot? James Cramer: It continues to be the biggest line share. It is where we focus the most. What we added that expanded our market was partnerships. We sought professional services automation platforms that targeted the same customers knowing that

Read Full Article »