Sramana Mitra: What about on the sell side? Mort Fertel: It might be interesting to note that the first sudsters – what we call the washers – were my wife and I. That didn’t last long. That’s how we started. The key to the growth of the platform has been the same thing. Create a
Sramana Mitra: Who built the company? You or your son? Mort Fertel: Both. We’re co-founders. Sramana Mitra: The idea sounds great. It came out of your personal observation of your wife’s woes with laundry. It sounds like your son has the technical expertise. What was he doing at that time when he decided to put
This is an insightful story of a family that has built an interesting two-sided marketplace business for outsourcing laundry services. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? In what kind of background?
Sramana Mitra: ARR is now your business model right? Lloyed Lobo: We look at it as ARR. For every year a company does R&D, they pay us. It’s recurring. Although we take a percentage, it’s very consistent with how much R&D they do. That’s how we model it out. Sramana Mitra: How many customers is
Sramana Mitra: How did you manage the early phase where you had to stay afloat to get paid? Lloyed Lobo: With the help of loans, houses bank loans, credit cards, and very lean teams. Sramana Mitra: How many were you? Lloyed Lobo: When we started, it was just me and my co-founder. Then there was
Sramana Mitra: Let me probe one thing here. When you were doing this manual customer servicing, was it more of a rule-based engine than pure AI? Lloyed Lobo: First, it was fully manual. The rules-based engine was the Wizard-of-Oz MVP. It looks like technology but, on the backend, humans are doing it. There are two
Sramana Mitra: In 2018, are you still self-financed? Sarva Srinivasan: Yes. At the end of 2018, we did a Series A. Sramana Mitra: How much did you raise? Sarva Srinivasan: $10 million.
Sramana Mitra: How about getting your first product out? Were you bootstrapping to get to the first product? Lloyed Lobo: We bootstrapped to about $10 million ARR. We just raised a round of funding around Thanksgiving last year. Sramana Mitra: Let’s talk through the early part. You bootstrapped and you had validation because of your