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Non-Technical Founder Scaling SaaS Venture to Exit: Velocify Founder Jeff Solomon (Part 5)

Posted on Friday, Dec 10th

Sramana Mitra: What is the next major milestone in the history of the company? Jeff Solomon: Two things. We started to get heavy in insurance. At that time, the secondary education market was growing fast. It’s a very similar model to mortgage in the sense that the money was coming from the government. There was

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Non-Technical Founder Building a Tech Startup to over $10m: David Moricca, CEO of Socialive (Part 5)

Posted on Friday, Dec 10th

Sramana Mitra: Six years is a long time. How much money did you raise to get through six years with little revenue? David Moricca: Over the years, probably $5 million or less. This was over six to eight years. It sounds crazy. Sramana Mitra: I’m not surprised that you were able to survive on $6

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Non-Technical Founder Scaling SaaS Venture to Exit: Velocify Founder Jeff Solomon (Part 4)

Posted on Thursday, Dec 9th

Sramana Mitra: Go back to the 2004 timeframe when you were just getting started. How did you finance the product development and the early stage of the journey. It doesn’t seem like revenues were of a scale where you can fund it with revenues. Jeff Solomon: Initially, we funded it with cash flow from the

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Non-Technical Founder Building a Tech Startup to over $10M: David Moricca, CEO of Socialive (Part 4)

Posted on Thursday, Dec 9th

Sramana Mitra: When Ben comes on board, what are you able to accomplish? Did the business validate? David Moricca: We did get Breakout Band built over the next couple of years. We ended up working with a couple of European engineers as well who were experts at audio technology. We also brought on a couple

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Non-Technical Founder Scaling SaaS Venture to Exit: Velocify Founder Jeff Solomon (Part 3)

Posted on Wednesday, Dec 8th

Jeff Solomon: A buddy of mine went to get his MBA. He was also an engineer. He was working on the side for me. When he graduated, the one thing that he learned was that to build a scalable business, you needed an asset. Sramana Mitra: Not just services. Jeff Solomon: He came to me

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Non-Technical Founder Building a Tech Startup to over $10m: David Moricca, CEO of Socialive (Part 3)

Posted on Wednesday, Dec 8th

Sramana Mitra: What were you trying to build in the first iteraton? David Moricca: The original vision was an online music creation platform targeting young people. It’s called Breakout Band. We created one of the first music creation platforms. It had a beatmaker where you can create your own beats. You can add your own

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Non-Technical Founder Scaling SaaS Venture to Exit: Velocify Founder Jeff Solomon (Part 2)

Posted on Tuesday, Dec 7th

Sramana Mitra: To underscore what you said about joining the software industry in a business development role, it’s a common path for non-technical people. What you’re describing is a very good example of how entrepreneurs with non-technical backgrounds make their way to technology entrepreneurship. Jeff Solomon: Yes. I learned a lot about how it all

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Non-Technical Founder Building a Tech Startup to over $10M: David Moricca, CEO of Socialive (Part 2)

Posted on Tuesday, Dec 7th

Sramana Mitra: You have a political science and law background. Then you went to McKinsey to do some consulting work. This brings us to 2006 now? David Moricca: 2005. Sramana Mitra: What happens then? David Moricca: I was itching to move from consulting into more of an operational role. Because of my previous background and

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