Jonny Grubin: I wrote to a couple of friends and we launched an MVP. People couldn’t do anything with SoPost, but it allowed me to test the concept. In December 2012, we launched a website where you could sign up with your email address. You could add some delivery addresses and create a schedule, but
Jonny Grubin: Aside from that, there were a couple of things that led to its failure. The way we executed was not great. The whole idea behind what we were trying to do was about making the process of shipping a physical item easier. When we went back and looked back, it was a 26-step
Jonny started as a solo entrepreneur, bootstrapped with a paycheck, and has built a $15M+ revenue global business with a small amount of funding. Excellent story! Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: How does the teacher handle so many grades? Manan Khurma: The teacher handles the students either in a one-to-one class or she does a small group of students. Typically, our teachers will opt for a certain grade segment. Even in a group class, the teacher is essentially teaching one-on-one. Let’s say a teacher
Sramana Mitra: You had to develop a new methodology of online learning that would capture some of the nuances of your physical learning and translate that into a methodology that would work online. Manan Khurma: Not some nuances, but all nuances. Lots of custom development work had to be done. It took us two years
Sramana Mitra: At the end of 2020, the product was still that full workflow HR solution? Adit Jain: We have added two more products in 2020. When Covid hit, a lot of organizations came to us and said, “Leena is doing HR service delivery, but can Leena proactively go to employees and do pulse checks?”
Sramana Mitra: The $4 million round got you the teacher scaling process. In that advertising process, what did you learn? What were you advertising for? Manan Khurma: We were looking for women. That was the initial set that worked for us. At that point, our teacher base was almost entirely women. Because we were home-based
Sramana Mitra: Let’s go back to the 2018 timeframe when you were ending the year with 20 customers in that HR use case. What happens in 2019? Help me understand how your HR business is growing and what is the next use case that you go after. Adit Jain: We wanted to focus on HR.