Sramana Mitra: How did you generate inbound interest? Aparna Dhinakaran: Cold emails. It works. I just told them that I’m building a company focused on ML observability. We spent months doing this. Every call we were on, we showed them our mocks. We asked them for feedback. At the end of these calls, people would
Sramana Mitra: Who’s we? Aparna Dhinakaran: I went through YC with my brother. Sramana Mitra: What’s his background? Aparna Dhinakaran: Also computer science. We jumped in and did YC. I recommend this to entrepreneurs. If you get into YC, it’s absolutely worth it. For it is for a first-time entrepreneur, there are two things that
Sramana Mitra: So did you quit Uber? Aparna Dhinakaran: The reason I left Uber was to go to a PhD program. No one in my family had ever gone through higher education. When I had applied to Uber, I had an offer from a PhD program in Computer Vision. I had a ton of debt,
We have a huge audience of developers, engineers, and programmers who want to transition to becoming successful entrepreneurs. This conversation explores the journey of such a developer. Fantastic story! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where did you grow up? What kind of circumstances?
Sramana Mitra: How much did you raise in the second round? Jonny Grubin: Probably about £300,000. In total, we raised about £900,000. Sramana Mitra: Excellent. I love capital-efficient businesses.
Sramana Mitra: 2014 and 2015, more of the same? Jonny Grubin: Our focus and what I had built this business around was gifting samples to a friend. We were doing well with that. There was nobody else in the space. Brands loved it. We were on a pretty exciting trajectory. We had a lot of
Sramana Mitra: How much did Avon pay you? Jonny Grubin: They paid me £1,000 which seemed like a huge amount of money at that time. It was about validating it all. We were still very much bootstrapped. I didn’t want to be greedy. I need to charge them something. A thousand pounds seemed like a
Sramana Mitra: How much money did your friend put in? Jonny Grubin: He put in £45,000, which for me felt like a huge amount of money. Sramana Mitra: What exactly where you able to prove in that MVP? I’m so used to constantly working with people’s pitches. As you were speaking, one thing that struck