Sramana Mitra: Was there any technology element to what you were providing? Haysam Ali: Not at first. While providing consulting services, we were able to build a CRM that provides intelligence into the data that we collect for them. That was then used to get other clients. Telefonica was the main case that opened the
Sramana Mitra: All your early customers were in Finland? Juha Lehtonen: Yes, the early customers were local. Once we were up and running, it took us about a year and a half to launch the product. We did it very gradually. Around 2008, we heard that there was a couple of Swedish guys in sales
Haysam has built a $10M services business and alongside, he has bootstrapped a vertical CRM product for the telecom industry. Read on to understand the nuances. Sramana Mitra: Let’s start with the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: What were the deal sizes? Juha Lehtonen: It was very little – annual fees of €20,000. It was more like an advertisement for us. In addition to developing the platform, we did quite a lot of projects. We needed to self-finance. After the initial investment, we didn’t raise any other capital. That was
European companies often follow a methodical, deliberate approach to business building as opposed to mindlessly chasing venture capital. Juha has used the principles of bootstrapping using services to build his venture from Finland. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised and in
Sramana Mitra: It’s true about men also. Unless you come from our kinds of backgrounds, you don’t reach this community. If you come from an average background, you don’t have much of a choice than go through the bootstrapping route. We belong to a very privileged elite class of people who have access. Most of
Sramana Mitra: You believe there is a bias from customers? Aparna Dhinakaran: No, I think there is a bias in the tech industry itself. In general, there are not that many women that go into AI. I don’t think that we can argue that we’ve reached a neutral point. If I saw that in reality,
Sramana Mitra: So what use cases did you find the maximum traction in? Aparna Dhinakaran: AdTech click-through rate is a common use case. Fraud is a big one. Lending is a big one. Demand forecasting is another big one. There are these common use cases. Sramana Mitra: Are you direct selling?