Sramana Mitra: There were two things that you talked about in this case study. One is there are so many developers out there who want to be entrepreneurs. Very often, they don’t know which problem to solve or they don’t have the domain knowledge. In your case, you went to this media accelerator and met
Valon is a software developer who made a successful transition to an entrepreneur and had a quick exit with his first venture. His second venture is already at $5M+ in revenues with just a pre-seed round of financing. This venture, Behemics, has already received two acquisition offers. Fabulous story!
Sramana Mitra: Was it mostly direct selling through LinkedIn? Peter Ord: We were 100% outbound all the way to our Series A. Our Series A was raised in October 2020. We sourced three lists that we believe represent ideal customer profiles. The first list was companies that have recently raised. The second was competitors of
Deepak Balakrishna, Co-founder CEO of Adya, which was acquired by Qualys. We review his lessons from the trenches, steering a Bootstrapping to Exit transaction. Sramana Mitra: Let’s start with at the 1Mby1M premium program with Adya, which was acquired by Qualys. Qualys, as you might know, is a public cyber security company. Adya was also
Sramana Mitra: What was the skillset of that employee that you brought in? Peter Ord: He was a fellow sales leader. I was supporting the product. Sramana Mitra: The agency that you were working with was maintaining the product. Peter Ord: Right. We were selling and getting more customers. Todd, who was that first employee,
Sramana Mitra: Who was going to build the product? You are not a technical person, right? Peter Ord: I sent my resignation to my boss when I was on vacation. Part of the reason was, I had gotten a number of calls from car dealers who were upset with the implementation during my vacation. It
Sramana Mitra: You said you joined the company where they were going to do homebuilder, but then the company imploded. Did you talk about one or two companies? Peter Ord: One company. The company I joined had a product that catered to automotive dealers. They also aspired to build a similar product for homebuilders. Sramana
We’re big fans of solo entrepreneurs. Peter validated his business with real paying customers before he raised money; always the best strategy. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?