Abinash Saikia: I had learned a lot of stuff. There are three things you could do. LinkedIn is one. Second is, if you have a connection, that is even better. What also works are cold emails. It has worked in my case. If you have the right message to the right person in the company,
Sramana Mitra: Let’s talk about the acquisition itself. At what point did you start speaking with the acquirer? I introduced you to a whole bunch of people as well. We were working on getting you in front of people. Discuss when did you start this process and how you put one foot after the other.
Sramana Mitra: Total funding of under one million dollars and a little bit of government fund. Talk about the customer development process. Where did you get the customers from? What type of customers zeroed in on your value proposition? Abinash Saikia: Before these guys put in money, we were able to acquire a reputable customer.
Abinash Saikia, Co-founder of EnCloudEn and former 1Mby1M Premium member, has successfully bootstrapped his venture to an exit and discusses the process in great depth. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the premise of EnCloudEn. Abinash Saikia: I have had a pretty good education from IIT Chennai
Sramana Mitra: Talk to me about the customer acquisition strategy. Beyond the partnerships through which you got to the first base, what did you do from a sales and marketing point of view that got you to the next level? Joris Kroese: There are different phases there, but we started simply by appointing people who
Sramana Mitra: Business model is SaaS? Joris Kroese: It’s SaaS. Our clients are the brands where we basically add these e-commerce capabilities on a fixed fee per month per country. Sramana Mitra: It sounds like your primary channel was tagging along with the sales team of this content syndication company. Was that the only channel?
Sramana Mitra: How long did you do the IT services work? Joris Kroese: For a year and a half, after which, I sold the company. I actually had a new business idea in my mind while I was still running the e-commerce business. We did a lot of turnovers. We were a much-appreciated business partner
Often niche ideas are great to build capital-efficient, profitable startups on. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Joris Kroese: I was born in a small village close to Amsterdam. I was born in 1977. I