Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 8)

SM: Why didn’t Flickr elect to work with you? JH: At the time we were competing with Yahoo Photos, and Flickr chose a small company who is producing product as their outsource manufacturer. That small company has signed up a number of sites who in the early days thought they were competing with Shutterfly. They

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Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 7)

SM: Travel is a “context” that has great relevance for your business. JH: We think about that opportunity a lot. What is nice about our business is our customers engage with us frequently throughout the year. We drive our business in a couple of ways. First, you have your typical holidays.

Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 6)

SM: What are your margins on the photo book business? JH: We do not disclose margins specifically. What we report to Wall Street are prints which are all prints from wallet size to the 20×30 pictures, and personalized products and services, and that’s how cards, calendars and photo books are counted. What we have said

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Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 5)

SM: You are focusing on personal memories and personal experiences exclusively. JH: Exactly, things which are near and dear. We have always been a password protected environment. I am not going to put the pictures of my three young boys across Flickr for everyone to see.

Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 4)

SM: Your vision was to move beyond the traditional print model, and rather be the center of a lifestyle. JH: I also saw us as building a personal publishing platform. Yes, we have consumers doing all the beautiful cards, books and calendars, but we also have lots of small businesses, charities, schools, non-profits, jewelry manufacturers,

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Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 3)

SM: Before we move on with your Shutterfly story, can you shift gears for a second and tell us the history of Shutterfly? JH: Shutterfly was founded in 1999 by two employees of Silicon Graphics – Eva Manolis and Dan Baum. Eva was a product person and Dan was a technology person. They teamed up

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Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 2)

SM: What timeframe was this work with Raging Bull going on? JH: This was in the 1998 – 1999 timeframe. We then raised a $20M round with CNET, CMGI put in money and we started doing some television on CNet TV. We had a financial hour and hired some on-air talent. It was a really

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Shutterfly’s Strategy: A Conversation with CEO Jeff Housenbold (Part 1)

SM: Jeff, let’s start with your personal background. JH: I grew up in Brooklyn NY, lived in New Jersey, Philadelphia, Boston, New York, Washington D.C. and now out here in San Francisco. SM: Why so many locations? JH: Mostly in New York and New Jersey as a child. I was a strategy consultant and my

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