We’ve done a lot of EdTech case studies and also a lot of 2-sided Marketplace Case Studies.Here’s one from The Netherlands that compares/competes with Course Hero and Quizlet. Terrific story! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of
Sramana Mitra: Did you just do more of the same for the next few years? Jordan Boesch: Yes. There were some interesting moments. We hit about 30 people. You start to feel these inflection points where things start to get rocky. It’s a lack of process for things. As a startup, you thrive off of
Sramana Mitra: In terms of marketing and customer acquisition, was Google search still yielding for you? Jordan Boesch: Yes. If you searched for something as basic as restaurant scheduling software, there’d be no organic relevant results. We thought this was a great opportunity to build content around these keywords. We didn’t have a ton of
Sramana Mitra: Were your other co-founders technical? Jordan Boesch: My wife is not technical. She was doing client success, sales, and business development. I was doing design and web development. Our third co-founder was doing the mobile apps. Sramana Mitra: How did you find him?
Sramana Mitra: Beyond your dad, how did other customers find you? Jordan Boesch: We had it online and people were finding us because they were just looking for scheduling software. They would google us and they’d sign up. I didn’t think anything about how to expand and get more. It was really just a fun
Jordan started as a solo entrepreneur in a small province of Canada, Saskatchewan, and has built a heavily funded, high-growth SaaS business. Fascinating journey! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, and raised, and in what kind of background? Jordan Boesch: I’m from
Sramana Mitra: You got to a million ARR on the strength of those first 10 customers? Raghu Ravinutala: No, once we got the 10, we got more. When we were at $1 million, we had 35 to 40 customers. Sramana Mitra: You didn’t have to raise money until that point? Raghu Ravinutala: Correct. Sramana Mitra:
Raghu has built an incredible AI startup from India with a global base of enterprise clients. Fabulous story! Sramana Mitra: Let’s start by introducing our audience to yourself as well as the genesis of Yellow.ai. Raghu Ravinutala: I’m the Co-Founder and CEO of Yellow.ai. Yellow.ai enables enterprises to drive automation on their customer experiences and