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Student Developers Bootstrapping with a Paycheck, Then Growing to a Million Users: Ben Spring, CEO of TryHackMe (Part 3)

Posted on Saturday, Jul 23rd

Sramana Mitra: What was happening with the business? Were the conversation rates increasing? Was the number of users increasing and how? Ben Spring: It was completely organic. We were incredibly lucky. It was just word-of-mouth. We really tried to make a great user experience and understand the user’s problem. At the time, I was constantly

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Student Developers Bootstrapping with a Paycheck, Then Growing to a Million Users: Ben Spring, CEO of TryHackMe (Part 2)

Posted on Friday, Jul 22nd

Sramana Mitra: When you finished university, what point were you at? Ben Spring: I can’t remember now. It must have been 10,000 users. Sramana Mitra: All free still? Ben Spring: We introduced a pay-as-you-go model. You can pay per course. After talking to users, we found that it wasn’t the best model for us, so

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Student Developers Bootstrapping with a Paycheck, Then Growing to a Million Users: Ben Spring, CEO of TryHackMe (Part 1)

Posted on Thursday, Jul 21st

Ben and his co-founder are two techies who started by bootstrapping with a paycheck. With zero marketing budget, they have scaled TryHackMe to a million users and significant revenue. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

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Building an eSports Venture from Ohio to $10M+ in Revenue: eFuse CEO Matthew Benson (Part 3)

Posted on Wednesday, Jul 20th

Sramana Mitra: Fantastic! What are some of the nuances of go-to-market strategy that you have learned? Matthew Benson: We took a shot at this influencer-based model. We created a tournament for a single influencer. Once we saw the spark, we doubled down on it. It was based on being receptive to the community and listening.

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Building an eSports Venture from Ohio to $10M+ in Revenue: eFuse CEO Matthew Benson (Part 2)

Posted on Tuesday, Jul 19th

Matthew Benson: We built the MVP for eFuse. Almost an entire year later, we launched the product on January 2, 2020. On the initial launch, we didn’t have much success. We were just getting rolling and stumbling during the first three to four months. COVID hits right about that time. All eyeballs go to gaming.

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Building an eSports Venture from Ohio to $10M+ in Revenue: eFuse CEO Matthew Benson (Part 1)

Posted on Monday, Jul 18th

This interview is a fascinating look into the world of Gaming. Read on! Sramana Mitra: Let’s go back to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Matthew Benson: I’m born and raised in Ohio. I grew up an hour south of

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Bootstrapping Using Services and Piggybacking from Australia: StoreConnect CEO Mikel Lindsaar (Part 6)

Posted on Saturday, Jul 16th

Mikel Lindsaar: The really cool thing about StoreConnect business model is that Salesforce gets their license revenue and they get a very sticky customer who then is investing more into the platform. The partners love it because they get a client who has an upfront setup fee but has a part of their business related

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Bootstrapping Using Services and Piggybacking from Australia: StoreConnect CEO Mikel Lindsaar (Part 5)

Posted on Friday, Jul 15th

Sramana Mitra: Is this a global customer base? Mikel Lindsaar: Yes. We’re focused on Australia while we were launching it, but we’ve got customers in America, and companies in Australia that have stores in Singapore, the UK, and Europe. We now have two or three partners in America. That’s all going to kick off this

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