Sramana Mitra: What was the customer segment that you were going after and what was the pain point that you were solving for them? William King: We’re a technology company first that is focused foremost on life sciences. Simply put, we wrangle this universe of Big Data and put it to use for pharmaceutical companies. What
Sramana Mitra: Can you give an example of something that was not possible for a salesperson to do before you introduced your product into the process? John Rauscher: Let’s take an example of a financial adviser in a retail bank branch. Customers enter from time to time. You go to your bank and look for
Sramana Mitra: Tell me a bit about where exactly in the chronology of the industry you were coming out of college? What did you do at that point? William King: I finished school in 2002. It’s an international business degree. Sramana Mitra: Where were you geographically at that point? William King: I was in Denver,
Sramana Mitra: What role did you play in this company? There were other people who co-founded the company and you came in later? John Rauscher: Yes, I came in as the COO. Then, I became the CEO of the company. Sramana Mitra: When the company was sold to Oracle, you were running the company? John
John has self-financed and scaled an interesting AI software company built on French technology, and would like to take it public. Very impressive execution! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background? John Rauscher: I was born and
Continuing on our theme of ‘Bootstrap First, Raise Money Later’, here’s William King’s story of building a robust company in the healthcare industry, now funded by Kleiner Perkins. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? William
Sramana Mitra: Fascinating. Other than the 50% of revenue coming from financial services, are there any other dominant sectors? Obviously, media continues to be one? Stuart Frankel: We continue to do a little bit in media. Our business with the US intelligence community is a fair chunk of our business today. We also have customers in
Sramana Mitra: Does that mean that you can charge higher rates for the leads? Are you even able to take a transaction commission? What does that give you in terms of financial metrics? Avi Steinlauf: All of the above. It allows us to work much more closely with our partners, and depending on the individual