Sramana Mitra: You started PMG as a services company in 1997 in Atlanta. What happens next? Robert Castles: We had some pretty good success. We went through the whole Internet explosion and the dot-com startup era. We built a lot of very neat websites for companies ranging from Mitsubishi Wireless with an interactive cellphone on a web
Dave Elkington: I decided to quit and come back to school to get a master’s in Computer Science. The rationale was two-fold. One, I believed that coding was not that hard. It’s not as challenging as the programmers try to make it. We were paying, at that time, exuberant amounts for people who weren’t that
Yet another case study of a services company successfully bootstrapping a product, then raising Venture Capital! Sramana Mitra: Let’s begin at the beginning of your personal story. Where are you from? Where were you born and raised? What’s the back story of your entrepreneurial story? Bill Moschella: I was born and raised in Connecticut. I
The tried and true 1M/1M theme of Bootstrap First, Raise Money Later rings through Dave Elkington’s story. He used services to bootstrap a Unicorn that has since raised close to $140 million in VC funding. Revenue has scaled 100% year on year the last few years. Sramana Mitra: Let’s start at the very beginning of
Adding to our roster of Bootstrapping Using Services case studies, here’s PMG from Atlanta. Sramana Mitra: Let’s start at the very beginning of your personal journey. Tell us a bit about where you come from, where you were born and raised, and in what kind of background. Robert Castles: I was born in Columbia, South Carolina.
Sramana Mitra: What did you find? Joshua March: Many things. Like I said, we took this agile approach where we said, “What’s the simplest and fastest thing that we can do to start testing this out and start learning?” We sat down and built a Facebook page moderation tool. We had all these big brands
Sramana Mitra: What happens next in 2009? Joshua March: In 2009, we suddenly find ourselves with this prospering agency. In 2008, I managed to pay off all of my debts and move into my apartment. I never set out to build an agency. I was much more excited by the possibility of building a software
Sramana Mitra: What did that mean? You wanted to build products using the Facebook API. Did you have an idea what kind of a product you were going to build? Joshua March: Facebook wasn’t the ruler of the world just yet. Myspace was still big. The consultancy gig that we were doing allowed us to